Affective Intelligence and Political Judgment

Affective Intelligence and Political Judgment
George E. Marcus (Author), W. Russell Neuman (Author), Michael MacKuen (Author)
(3)

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Propaganda & Political Psychology

Although the rational choice approach toward political behavior has been severely criticized, its adherents claim that competing models have failed to offer a more scientific model of political decisionmaking. This measured but provocative book offers precisely that: an alternative way of understanding political behavior based on cognitive research.

The authors draw on research in neuroscience, physiology, and experimental psychology to conceptualize habit and reason as two mental states that interact in a delicate, highly functional balance controlled by emotion. Applying this approach to more than fifteen years of election results, they shed light on a wide range of political behavior, including party identification, symbolic politics, and negative campaigning.

Remarkably accessible, Affective Intelligence and Political Judgment urges social scientists to move beyond the idealistic notion of the purely rational citizen to form a more complete, realistic model that includes the emotional side of human judgment.

• Rank: #106017 in Books
• Published on: 2000-10-01
• Original language: English
• Number of items: 1
• Dimensions: 9.17" h x .67" w x 6.06" l, .74 pounds
• Binding: Paperback
• 200 pages

Description #1 by Barnes & Noble:

Categories: Affect (Psychology), Rational choice theory, Voting. Contributors: George E. Marcus - Author. Format: Paperback

Description #2 by eBay:

author george marcus author mb mackuen author michael mackuen author w russell neuman format paperback language english publication year 30 10 2000 publishedon 2000 10 30 publisher university of chicago press subject politics government subject 2 political science theory book details title affective intelligence and political judgement item condition new author george marcus isbn 10 0226504697 publisher university of chicago press isbn 13 9780226504698 published on 2000 10 30 sku nu ber 0003880

Description #3 by TextbookX.com:

Although the rational choice approach toward political behavior has been severely criticized, its adherents claim that competing models have failed to offer a more scientific model of political decisionmaking. This measured but provocative book offers precisely that: an alternative way of understanding political behavior based on cognitive research.The authors draw on research in neuroscience, physiology, and experimental psychology to conceptualize habit and reason as two mental states that interact in a delicate, highly functional balance controlled by emotion. Applying this approach to more than fifteen years of election results, they shed light on a wide range of political behavior, including party identification, symbolic politics, and negative campaigning.Remarkably accessible, Affective Intelligence and Political Judgment urges social scientists to move beyond the idealistic notion of the purely rational citizen to form a more complete, realistic model that includes the emotional side of human judgment. Author: Marcus, George E., Neuman, W. Russell, MacKuen, Michael B. ISBN-10: 0226504697