Propaganda & Persuasion

Propaganda & Persuasion
Garth S Jowett (Author), Victoria J. O'Donnell (Author)
(10)

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Propaganda & Political Psychology

Why America Fights: Patriotism and War Propaganda from the Philippines to Iraq

Why America Fights: Patriotism and War Propaganda from the Philippines to Iraq
Susan A. Brewer (Author)
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Propaganda & Political Psychology

Propaganda Technique in the World War

Propaganda Technique in the World War
Harold D. Lasswell (Author)

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Propaganda & Political Psychology

2013 Reprint of 1938 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Harold Lasswell (1902-1978) was a prominent scholar in the area of propaganda research. He focused on conducting both quantitative and qualitative analyses of propaganda, understanding the content of propaganda, and discovering the effect of propaganda on the mass audience. Lasswell is credited with creating the mass communication procedure of content analysis. Lasswell maintained that a content analysis should take into account the frequency with which certain symbols appear in a message, the direction in which the symbols try to persuade the audience's opinion, and the intensity of the symbols used. By understanding the content of the message, Lasswell sought to achieve the goal of understanding the "stream of influence that runs from control to content and from content to audience." Lasswell's most well-known content analyses were an examination of the propaganda content during World War One and Two. In "Propaganda Technique in the World War,' Lasswell examined propaganda techniques through a content analysis, and came to some striking conclusions. Lasswell was similar to Ellul, in that he showed that the content of war propaganda had to be pervasive in all aspects of the citizen's life in order to be effective. Furthermore, Lasswell sought to demonstrate that as more people were reached by this propaganda, the war effort would become more effective. Aside from understanding the content of propaganda, Lasswell was also interested in how propaganda could shape public opinion. This dealt primarily with understanding the effects of the media. Lasswell was particularly interested in examining the effects of the media in creating public opinion within a democratic system.

• Rank: #755891 in Books
• Published on: 2013-10-02
• Original language: English
• Number of items: 1
• Dimensions: .55" h x 6.00" w x 9.00" l, .80 pounds
• Binding: Paperback
• 244 pages

Propaganda and Persuasion

Propaganda and Persuasion
Dr. Garth S. Jowett (Author), Victoria O'Donnell (Author)
(9)

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Propaganda & Political Psychology

Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O’Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.

• Rank: #323626 in Books
• Brand: Brand: Sage Publications, Inc
• Published on: 2005-12-08
• Original language: English
• Number of items: 1
• Dimensions: 1.10 pounds
• Binding: Paperback
• 448 pages

• Used Book in Good Condition

Crystallizing Public Opinion

Crystallizing Public Opinion
Edward Bernays (Author), Stuart Ewen (Introduction)
(15)

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Propaganda & Political Psychology

A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

• Rank: #18580 in Books
• Published on: 2011-08-16
• Original language: English
• Number of items: 1
• Dimensions: .50" h x 4.90" w x 7.70" l, .55 pounds
• Binding: Paperback
• 216 pages

Propaganda

Propaganda
Edward Bernays (Author), Mark Crispin Miller (Introduction)
(71)

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Propaganda & Political Psychology

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

• Rank: #6467 in Books
• Published on: 2004-09-01
• Original language: English
• Number of items: 1
• Dimensions: 7.72" h x 5.00" w x .36" l, .37 pounds
• Binding: Paperback
• 175 pages