Understanding Public Opinion, 3rd Edition

Understanding Public Opinion, 3rd Edition
Barbara Norrander (Author), Clyde Wilcox (Author)
(2)

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Propaganda & Political Psychology

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)
John R. Zaller (Author)
(10)

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Propaganda & Political Psychology

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.

• Rank: #31623 in Books
• Brand: Brand: Cambridge University Press
• Published on: 1992-08-28
• Original language: English
• Number of items: 1
• Dimensions: 8.86" h x 5.91" w x .91" l, 1.30 pounds
• Binding: Paperback
• 382 pages

• Used Book in Good Condition

The Rationalizing Voter (Cambridge Studies in Public Opinion and Political Psychology)

The Rationalizing Voter (Cambridge Studies in Public Opinion and Political Psychology)
Milton Lodge (Author), Charles S. Taber (Author)
(1)

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Propaganda & Political Psychology

Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title "President" preceding "Obama" in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes, and behavior, claiming that all thinking, feeling, reasoning, and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion, and motivated reasoning.

• Rank: #21577 in Books
• Brand: Brand: Cambridge University Press
• Published on: 2013-04-22
• Released on: 2013-05-24
• Original language: English
• Number of items: 1
• Dimensions: 8.78" h x 5.91" w x .91" l, 1.10 pounds
• Binding: Paperback
• 294 pages

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Reasoning and Choice: Explorations in Political Psychology (Cambridge Studies in Public Opinion and Political Psychology)

Reasoning and Choice: Explorations in Political Psychology (Cambridge Studies in Public Opinion and Political Psychology)
Paul M. Sniderman (Author), Richard A. Brody (Author), Phillip E. Tetlock (Author)

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Propaganda & Political Psychology

Drawing on a multitude of data sets and building on analyses carried out over more than a decade, Reasoning and Choice offers a major new theoretical explanation of how ordinary citizens figure out what they favor and oppose politically. Reacting against the conventional wisdom, which stresses how little attention the general public pays to political issues and the lack of consistency in their political opinions, the studies presented in this book redirect attention to the processes of reasoning that can be discerned when people are confronted with choices about political issues. These studies demonstrate that ordinary people are in fact capable of reasoning dependably about political issues by the use of judgmental heuristics, even if they have only a limited knowledge of politics and of specific issues. An important point is that both the well-educated and the less-educated use heuristics in political reasoning, but that the well-educated tend to employ different heuristics and take into account more factors in their consideration of issues.

• Rank: #90147 in Books
• Published on: 1993-07-30
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .71" w x 5.98" l, 1.06 pounds
• Binding: Paperback
• 324 pages